Magis of Italy -Lyra Barstool- by Design Group Italia
The Magis Lyra Bar Stool is a contemporary style barstool that comes in 19", 26" or a 30" high frame. Lyra barstool is sturctured with a chromium finished steel tube frame and a formed plywood seat available in black stained oak, wenge stained, in natural beech or in cherry. Sold as set-of-4 of the same seat color in a box.
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Magis Lyra Bar Stool
Heights 30.31" or 34.6"
Base Width 15.8"
Seat Heights 26" or 31"
Design Group Italia
Design Group Italia is a design studio with its head office in Milan, and is run by Edgardo Angelini, Ross De Salvo and Sigurdur Thorsteinsson.
Set up by Marco Del Corno in 1968, today Design Group Italia has a qualified professional team which works along a creative research and experimentation route, always directed towards finding the most innovative technical, functional and formal solution for each project.
Design Group Italia is a case of Italian professional eclecticism and international vocation, which has carried through highly successful projects for a large number of customers in different parts of the world, from ABB to Tamoil, from Unilever to Barilla, from Fila to Kone, Jacuzzi and Magis: an example which says it all is the Mentadent White System toothbrush which, during the year of its presentation on the European market, sold 12 million pieces.
These projects are, therefore, very different from each other, but all have a common denominator - innovation.
Combining market requirements and the needs of industrial production with what is made available from time to time by technological advances is Design Group Italia's professional outlook.
The final objective is always to make a truly innovative product, but one which is simple to produce, correct towards users and a market winner.
To do all this, Design Group Italia has internally developed and put together design tools such as Trend Analysis, Interface Design, Product Graphics, CMF design (colours-materials-finishes), Engineering Design, CAD Surface Modelling and Development of Models and Protoyptes.
As confirmation of its working method, Design Group Italia has received many International awards over the course of its history, such as the Compasso d'oro (ADI), the IF (Industrie Forum Design in Hannover), the Design Innovation - Red Dot (Design Centrum Northeren Westfalen), the BIO in Lublijana, the Design Auswahl (Design Center Stuttgard), the JANUS de l'Industrie award (Institut Francais du Design Industrielle), and the TOP TEN (Promosedia di Udine).
Magis History
Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production. Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce.
Magis seizes the day. It embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, James Irvine, Konstantin Grcic, Ron Arad, the Bouroullecs and many others) and channels it towards objects perched on the cutting edge. The company even earned kudos from the trendsetter's bible, Wallpaper, which placed Perazza on top of its list of "Ten who will change the way we live".
Magis is 30 years old. Until a short while ago Magis was one of the few companies that manufactured objects in plastic. Today the number has increased considerably. Still, Magis uses the most advanced molding technologies and techniques; it was the first company in the world to apply air molding to aesthetical goods.
Plastic will remain Magis' reference material, although it is now experimenting with others such as die-cast aluminum, aluminum metal sheet and wood.
Magis is a company in perfect health because it has good projects to develop as well as good intellectual capital, which is the distinguishing feature of the company. Excellent designers, a good design team and an extraordinary supply chain. Magis is characterized by the multiplicity of its expressive languages, its search for a deep meaning of the project, and its ethics instead of aesthetics.
Magis takes three/four years to turn the idea of a project into a finished product. Magis faces projects, both difficult and complex, taking high risks. Projects are completed as long as they are supported by a high spirit of experimentation and elevated technical cleverness.
Magis works with very well-known designers, but it has always been open to work with young designers, even at the outset of their careers. Jean-Marie Massaud and Jerszy Seymour made their debut on the design scene thanks to the opportunities Magis gave them. Now Magis discovers new passions and punctually chases former design glories, adding them to the mix. There was the interlude with Charlotte Perriand, and new design chapters are being written with Robin Day, a genius of English design, Eero Aarnio, a genius of Finnish design and Pierre Paulin, a genius of French design.
It is the price to pay for success. To reduce the possibility to be copied the entrance barrier needs to be elevated greatly. One will have to do complex projects with inventive loftiness and considerable engineering investments, and make moulds and equipment with high technical performance (technique is the ability of a company to make technology work). A qualitative distribution should too play an important role against copies selecting design-oriented companies and keeping me-too-oriented ones out.
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